Design

Created for 2023, Q4 Holiday Season

Sensitive Content Meta Ad Campaign

Client: GourmetGiftBaskets.com

Medium/Program: Adobe Photoshop, Canva 

Experience: Graphic Designer

When working with our newly hired outside digital marketing agency in early Fall 2023, my team realized that the creative they were providing was both not on-brand nor effective. I was given the task to create Meta content that would both be on brand as well as effective for our 2023 Christmas Gift Collection.  The results of this campaign rippled as we have created similar content for most of the other holidays as well!
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Accomplishments 
Conceptualized and created THE top performing Meta ad campaign for the 23Q4 season, “Sensitive Content.” From its launch on 12/1 to its end on 12/17, this campaign had a ROA of 1,785% and drove over 199K in revenue (about 697 purchases). This campaign garnered accolades from the GGB executive team and owners, our Power Digital Marketing Agency partners, and fanfare from the general public who interacted with the ads.  

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Created for 2024, Q3-Q4 Halloween Season

HALLOWEEN GIFT GUIDE CATALOG

Client: GourmetGiftBaskets.com

Medium/Program: Adobe InDesign

Experience: Graphic Designer

Created for our consumers and potential consumers to browse our fang-tastic collection of the Halloween gifts. This short 14-page gift guide serves as an alternative to those who would prefer to see our gift listings as a collection as opposed to on a landing page.

View The Gift Guide

Created for the various holidays and seasons between 23Q3-24Q4

23Q3-24Q3 Meta Ad Campaigns

Client: GourmetGiftBaskets.com

Medium/Program: Canva, Adobe Photoshop, Adobe Illustrator 

Experience: Graphic Designer

Various Meta ads created for the holidays within the 23Q3-24Q4 seasons.
In order (left to right, top to bottom)
1) Everyday Gifting Meme: Birthday
2) Everyday Add Yours: Drink Gifts
3) Press Hit Feature: Taste of Home
4) Swipe Right on Love Delivered
5) Sensitive Content: Valentine's Day
6) Press Hit Feature: Food Network
7) Reviews: Everyday

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Updated initially from old branding in January 2023. Continually updated as the brand grows and evolves.

KOBEE'S Lip Balm Tube Label Designs

Client: Kobeesco

Medium/Program: Adobe Illustrator 

Experience: Freelance Graphic Designer

Lip balm labels created for KOBEE'S, these consist of the top 11 flavors sold year-round on their e-commerce website (kobeesco.com).

Accomplishments 
Over 1 million lip balm tubes sold with new and updated branding!
Over 100K online orders of lip balms sold as of September 2024.

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August 10, 2024

KOBEE's BRAND MANUAL

Client: Kobeesco

Medium/Program: Adobe InDesign

Experience: Freelance Graphic Designer

As a young business, I came into the KOBEE'S brand with a few logos,  two colors, and a bee mascot. Since March 2021, the brand has continued to evolve into what it is today externally and internally. As an organized designer, I wanted to create a way to gather all of the current brand information for current and future use. A two-year project, this is an ongoing project that will continually be updated as KOBEE'S grows.  

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July 2024

KOBEE's Seasonal + Special Lip Balm Tube Label Designs

Client: Kobeesco

Medium/Program: Adobe Illustrator

Experience: Freelance Graphic Designer

With a similar style to that of the 11 Everyday evergreen flavors, KOBEE'S asked me to create lip balm labels that could be sold as a collection and within a collection.

The 2024-2025 Seasonal Collection is based on the four seasons with each season having a differentiating factor in color, extras, and the background to set it apart.

For KOBEE'S SPF Lip Balm collection, the balm labels contain an illustrated beach scene in the classic KOBEE'S style and given a special color to denote it as an SPF balm for users to easily identify on the go.

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March 17, 2022

Kobee's handmade cosmetics REI pitch deck

Client: Kobeesco

Medium/Program: Adobe Illustrator 

Experience: Freelance Graphic Designer

Created for my job as a Freelance Graphic Designer with Kobeesco, this branded pitch deck got Kobeesco into REI Co-Op’s Path Ahead Ventures program which offers full-spectrum support to help accelerate the businesses of Black, Indigenous, Latinx, Asian American, and Pacific Islander people. Created in Illustrator for total creative control, this pitch deck visually showcases Kobee's as a brand and small business.

Accomplishments 
‍On June 24, 2022 Kobeesco was officially accepted into the REI Co-OP Path Ahead Ventures program!

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2020-2021

Mercyhurst University GIFs 

Client: Mercyhurst University Community

Medium/Program: Adobe Illustrator, Adobe Photoshop

Experience: Content Creator 

Created for my job as a Content Creator on the Student Communication Team within the Mercyhurst’s Marketing Department, these sticker GIFs are available for use on Instagram, Snapchat, etc. Prior to this job, I had never been taught how to make GIF stickers. I had to teach myself quickly how to design, animate, and export them. 

View Mercyhurst GIPHY